In ten years, no one will read a hard copy newspaper. Broadcast television and radio will have been replaced by their streaming siblings. Search services and the context around them are more important that the content themselves. That is the very near future envisioned by Microsoft CEO Steve Balmer where all media is delivered via an internet connection.

We all know that the world of media has been turned upside down. But to paraphrase Balmer, "you ain't seen nothing yet." With an increasingly short cycle of news and social media influence it seems that the trends digitization and fragmentation will begin to spin even faster, like a figure skater drawing their arms in tighter for more rapid revolution.

While Balmer's musings do not represent a fundamental shift in the forward thinking represented on this blog, his mental time line shows a future that is surprising close and will require even faster evolutions and revolutions than we have seen in the past ten years.