So much has been written about Reverend Wright that it is impossible to add any original commentary to that dialogue. And that's really the problem.

The cable news outlets should all chip in and buy the Reverend a new car, or maybe a bigger house, because he has single-handedly provided with them with enough content to fill a news hole the size of the Grand Canyon. Last week Reverend Wright "generated more news than both Hillary Clinton and John McCain," according to a new study. The Obama/Wright relationship alone accounted for 42% of the past week's news stories. Imagine if for the past month newscasters were forced to discuss healthcare policy and social security. Their ratings would be in the toilet.

Luckily for them, or maybe because of them, this year's extended primary battle has moved from one bit of tangential news to another. Sparing the viewing public from an endless discussion of the issues.

For a while it seemed like the furor over excerpts from Wright's sermons was actually dying down. Then he decided to reignite the debate with a spot on Public Television and a press conference at the National Press Club.

It is still not clear what motivated him to make these appearances, or whether he was getting any PR counsel. At one point, it might have made sense for the Obama campaign to hire an outside advisor to help the Reverend resurrect his image, but that was clearly not the case.

The real question is, how much does all this matter? Based on the extensive media coverage and the endless discussion by pundits, one could surmise that what Wright has said is more important and more damaging than what the candidates have said.

In the end, I guess the voters will decide what weight to give Wright's rants. But one thing is certain, media advisors in the future will have to vet everyone associated with the candidate before the campaign begins. Even then, the demand for constant news will surface an errant school teacher, college roommate or neighbor to fill the daily cycle. In the real world, no one has lived a life so politically correct that they don't have at least a few friends or relatives who would embarrass them on the nightly news.