My wife often tells me I talk too much.
She jokes about my constant phone calls, texting, emailing, instant messaging, video chatting, etc., to communicate with friends, family and colleagues. Even during "down time" in the evenings long after our son has gone to bed, I'm catching up with others from coast to coast.
"Shut down, already, honey!" she frequently asks.
I've always been the kind of guy who loves good conversation, and technology has only made it easier. The only problem is, I now find myself wasting precious time "syncing up" my digital life across multiple properties to share similar information with different groups of people.
If I upload a terrific photo of my son to Facebook, a good portion of my family won't see it because they aren't signed up. And if I email that photo just to family members, close friends might miss it.
As digital communications tools and properties have evolved, they've done so largely "disconnected" from one another. The information you share online usually doesn't move across all your personal online touch points, as you create it. Basic syndication goodies like RSS have helped, but it's only been a rudimentary first step.
This week ends with some encouraging news. MySpace and Facebook have each announced new initiatives to help make the information you post on their properties more portable, and more easily shared across the many tools and channels which represent you online.
Yesterday, Myspace shared news of its wide embrace of data portability and special deals with Yahoo!, eBay, and Twitter to help make digital omnipresence a bit more possible.
And today, Facebook followed suit, announcing "Facebook Connect", a set of tools, enhancements and standards which will allow consumers to share their identity, content, friends and privacy preferences with other 3rd party Web properties.
This is a big deal for professional communicators for a couple reasons:
1.) It's removing another barrier from posting content, sharing ideas and exchanging information online. I have plenty of friends who have shied away from social communications tools because they think of them as too rigid with limited reach. That's beginning to change. Expect advances like these to stimulate even more digital dialogue by the masses, not just the "geek" crowd.
2.) The voices of individuals gain even more potential to build brands or tear them down. If you've had a bad experience at a restaurant and share it on your social networking page, data portability might also allow your quip to appear as a restaurant review on Yahoo! Local (if you permit it). The same goes for raves. Word of mouth can travel farther, and even faster than it does today!
I'm excited by the convenience and time savings these advances may bring. Who knows? With all this extra free time, maybe I'll be able to heed my wife's call to disconnect some night soon.
