For those of us who spend too much time at their computers, it’s not unlikely to wish to find something lost in a room by pressing control and ‘F’ keys. For those who are used to Googling every question that comes to their mind and getting second opinions, there is finally a solution. .

NY-based search engine company, Hakia, just launched a service that not only allows users to look up information with key words but also communicate with other users who are looking for the same type of information. Once users run their queries, they can review the listings and click on a button that says ‘meet others who asked the same query.’ This takes them to a discussion board where other searchers have posted messages about the topic. Users can either post a public message or contact the person who might have the information they want individually. Hakia pops up an email box and off the query goes to the individual’s private inbox.

The service just launched, so not every query will return a long list of others who have asked a similar question. Fear not – you can start your own discussion thread.

Besides practicality and ease-of-use, Hakia underscores something fundamental in today’s marketing landscape. As the GolinHarris research shows, people trust other people the most. They want to hear the unfiltered news. Direct experience and word of mouth reigns over media when it comes to most trusted sources of information. Hakia’s combination of personal queries and formal information sources suggests an understanding of how word-of-mouth impacts decision-making processes.