Are you twittering yet?

If not, this Sunday's premiere of "Drive" on FOX might be a reason to give it a look.

What's Twitter, you may ask? It's a way to share quick thoughts with a global audience through your cell phone, mobile device or instant messaging application. Think of it as blogging, only with much smaller entries. Users typically Twitter where they're at at any given time, what they're doing, or commentary on something they're thinking about at that particular moment.

While Twitter may not be for everyone (who needs to know that I'm standing in the grocery aisle at this moment looking at baby food?), it's definitely capturing attention. The technology just won the SxSW WebAward at the popular South by Southwest convention in Austin. It's another example of how open consumers are to sharing their thoughts and ideas with the masses, and their desire to self-publish anywhere, any time.

Want to see a sample Twitter page and entries? Click here to check out Robert Scoble's Twitter page (Scoble is a technology evangelist, and was one of Microsoft's first bloggers.)

Marketers are already figuring out how to apply it in their craft. When "Drive" premieres on FOX this Sunday, viewers will be able to follow along with Director Greg Yaitanes' commentary posted via Twitter during the show's first airing. Think of it as your companion guide to the show delivered to your mobile phone. Pretty handy for TV buffs. If you want to join in the fun this weekend, just text "FOLLOW FOXDRIVE" to 40404 from your wireless device.

As technology companies continue to figure out ways for devices to work together, look for more simple self-publishing tools to materialize. While Twitter is only text, one can assume an easy-to-use successor with video can't be far behind. Our own personal "Truman Show".

Worth a look.