Politicians are already geared-up for the upcoming Presidential elections. Campaigning has begun and communications platforms are in place, and all are vying for the “American Vote.” Today’s voters are drastically changing and a major consideration for all politicians should be vying for the “Immigrant Vote.”

Consider these stats from the Pew Hispanic Center:
-- In 2005, 8.5 million immigrants were eligible for naturalization
-- Naturalization rate increased 59% in 2005, over the past decade
-- 4.4 million naturalized citizens came from Latin America and 4 million came from Asia
-- Naturalized citizens from the Middle East grew 156% from 1995 to 2005
-- Naturalized citizens from Mexico rose 144% between 1995 and 2005

Are our candidates prepared to effectively communicate to these new citizens and go after the “Immigrant Vote?” What will candidates have to say to the emerging naturalized cictizens from Asia, Latin America and the Middle East? How will they encourage voter registration, and furthermore how will they encourage getting their vote? Considering these new numbers what will happen to the immigration debate?

Candidates will have to broaden their messages and realize that there's a new target audience.