I just read an article in PR Week about a new study by Ketchum and University of Southern California's Annenberg Strategic Public Relations Center that shows that..."traditional and local media still carry a great deal of influence with consumers."

The "Media Myths & Realities" survey "compares the media habits of 1,490 Americans with the practices of 500 corporate communications professionals.... nearly 74% of consumers get their information from local TV news, while approximately 69% [including young adults] read the local newspaper."

It was heartening to me to read, in this age of new media and clients demanding the latest and newest, that this survey proves that traditional media is still alive and well and should absolutely continue to be part of a broad media mix.