I’ve written here before about blogosphere blunders. From the written word to the streamed image, some marketeers and PR types just can’t seem to avoid the high-profile belly flops that go along with trying to pull a fast one on the blogosphere.

Their acts are tantamount to high treason -- seeking to influence viral opinion by wrapping corporate spin in flogs, apocryphal posts aping as authentic web dialogue.

The latest example is Sony’s embarrassing effort to punk the blogosphere with a flog written by a couple of faux gamers in love with Sony’s PSP handheld. It took the blogosphere about 20 seconds to realize the site was an unintentional joke, a truly laughable attempt to speak the language of bloggers with a couple of “playas” trading “funky fresh” posts on the merits of the PSP.

The real joke was on Sony and its “viral mktg firm” Zapatoni that helped create the hoax. The blogosphere lashed back big time with universal derision even from die-hard Sony fans wondering how mktg execs for such a vaunted brand could be so lame.

This isn’t the first blogosphere blunder nor will it be the last. But I say enough is enough!

Letting these guys off with a simple slap on the wrist, a la WOMMA’s attempt to censure Edelman for its recent WalMart fakery, just doesn’t cut it.

As a profession, we communicators need to be more vigilant about policing ourselves and holding guilty parties truly accountable. Not exactly a perp walk, but something that suitably calls out floggers and marks them as such.

Call it the National Flog Offender Registry. I see it taking the form of a website and serving as a database of the companies, agencies and individuals that have flogged their way to infamy via the blogosphere and other viral media.

First-time offenders get posted on the site for one year and then, barring any further fakery, lapse into archive status. Repeat offenders are called out on a permanent roster of naughtiness for all the world to see.

The Flog Offender Registry serves two purposes: First as a deterrent for any would-be flogger who would rather not suffer such public humiliation. Second as an on-line resource for corporate marketing and PR professionals to search as part of any credentials check of prospective agency partners or employees.

With TIME naming anyone contributing to the consumer-generated media revolution as its Person of the Year for 06, we have the opportunity to embrace or alienate pretty much the better part of humanity and the way it will communicate going forward.

Rather than circle the wagons and protect our own, how refreshing would it be to see our industry willing to name names, hold all of us to a higher level of transparency and in the process pave the way for a truly authentic and trusting relationship between the comms community and the blogosphere.

How cool would it be to have the Flog Offender Registry built as a microsite off the PRSA homepage or run in conjunction with a group like WOMMA?

That would go a lot further than the simple lip service we have seen from some of these organizations to date. What do you say, WOMMA, are you willing to put your website where your mouth is?