I’m often asked if there is a single, simple, universal “litmus test” evaluation and measurement question that captures the most important thing (albeit not everything).

There is no silver bullet for our ADDriven, quick-fix fascination with 30 second management, instant insights, and snap solutions, but one question comes pretty darn close.

If you had to ask one and only one question that can be adapted to fit myriad situations, it would be:

“Would you recommend ____________________to family, friends, neighbors or co-workers, if they ask your candid and honest opinion?”

(e) Definitely Not

A nifty article from Business 2.0, courtesy of Fred (see link below), gives some of whys and wherefores. But the best thing to do is give it a shot yourself.

http://money.cnn.com/magazines/business2/business2_archive/2005/09/01/8356514/index.htm