The largest and best-funded animal activist group in the U.S., Humane Society of the United States (HSUS), announced today that they were joining forces with one of the more visible animal activist groups, the Doris Day Animal League. This follows HSUS mergers with the Fund For Animals in 2005 (founded by author Cleveland Amory) and the hiring of leaders of two other activist groups.

What does this mean for PR professionals? The HSUS is solidifying its position as the largest and most powerful animal rights group in the country with an annual budget of $103 million (double from last year) and 400 employees. Their in-house litigation team has more than 40 active legal cases in state and federal courts. Add to that the 180,000 members and supporters of the Doris Day Animal League, along with the legendary actress' media attraction, and you have a powerhouse organization that will be a formidable voice on any animal welfare issue in the world. If your company or organization is involved with animals in any way (food, clothing, testing, farming, hunting, pets, etc.), expect that this group will come knocking on your door sooner or later, and you need to be prepared.