Now that I have captured the attention of most of the hip and happening women (and maybe a few men), you probably have an idea that I am going to pontificate about one of the most entertaining, sexy and perhaps best written shows on television since Sex and The City and The West Wing.
Yes, I am talking about ABC's hit show Grey's Anatomy. It is so much more than just a show about frustrated surgical interns, uber sexy doctors (thus the mention of the show's "McDreamy" character), and hot trysts in the hospital. This show FINALLY--due to the brilliant creation, writing and directing of Shonda Rhimes--captures some of the most authentic and relevant story lines about successful African-Americans on television today. It's such a refreshing change of pace and reflects the professional excellence of so many African-Americans in our country and the correlation to America's economic bottom line.
To that end, a recent study from the Boston College Center on Wealth and Philanthropy estimates that between $1.1 trillion and $3.4 trillion of wealth will be transferred from estates to African-American households by 2055. This creates a great opportunity for successful integrated marketing campaigns to reach these valuable consumers.
Grey's Anatomy features the Chief of Surgery, Chief Resident and Chief Attending Surgeon as African-Americans and are played by well-respected African-American actors. These characters aren't poor, unsuccessful or drug addicts as the mainstream media, unfortunately, continues much too often to portray African-Americans today.
It's obvious why this show is award-winning (across many multicultural segments) and is one of the top-rated shows on television today. I truly believe the show's success is due to the proverbial "melting pot" approach that the show's writing and casting represents. Grey's Anatomy is a blend of all kinds of people, religions and walks of life. Many consumers want to see this in television and the show's ratings reflect that attitude.
From a multicultural perspective that is where America is headed in the next fifty years (plus). Our cultures, bloodlines and almost every way that we approach our lives will one day be more closely aligned with much less controversy and boundaries. Our children and their grandchildren will reap the benefits of that kind of existence. Personally, as a blend of so many different cultures and bloodlines, I couldn't be happier at that thought. That type of America will change the way that we do PR, integrated communications and do business across the board.
Thanks again Shonda Rhimes, ABC and Grey's Anatomy for finally getting it SO RIGHT. More companies, new mediums and media-types should take notice and strive for a more fair representation of African-Americans in mainstream communications.
