The BBC recently reported on Poland's rise in unemployment and the "exodus" of Poles in search of better jobs abroad. It reports on the government's efforts to invite Poles back home through initiatives like visiting pubs in the U.K. where Poles frequent.

What’s interesting in not merely the “grassroots” tactics, but the fact that nations are considering these types of campaigns. In light of globalization, heighten emigration and low birth rates in several European countries, we may very well be on the verge of new, creative nation-driven communications campaigns – directed not only at attracting tourists to visit, but at attracting nationals to move back to the homeland.